Hi, I’m Bart Van Cauter.

Founder of Banonzo, I teach Extreme Customer Centricity. Passionate about helping people. Nuts for disruptive systems. Crazy about ‘Customer Centricity’.

As well people from major companies as people from SME’s as people from startups read my material to learn a system that generates happy paying customers. You will get the steps, techniques/tools and inspiration to define your ‘customer first’ strategy, translate it to tactical (measurable) directions and real life operational actions that work.
We want to help you grow, differentiate and cultivate your business by teaching, coaching and inspiring people.

I TAKE A DIFFERENT APPROACH THAN MOST “EXPERTS” OUT THERE

I don’t believe in lecturing you about tools, technology or people. Instead, I show you how to focus on 5–10 Big Wins that are worth hundreds of thousands of dollars. Master those and get on with your services.
I prohibit longterm consulting assignments for extreme customer centricity, a decision that costs me lots of money each year. Instead I believe in empowering people and organizations.
I give away 80% of my material free. I aim to make that free material better than anyone else’s paid stuff.

I know you have a lot of choices in who you read, so I know I have to earn your trust with every post I make. If you’re curious, here’s a little bit about me.

I work(ed) as a business consultant for almost two decades now. I delivered outstanding results to big companies (reduced an existing product time-to-market from 9 months to 21days) as well as the small ones (reduced handling time of customer administration from 9FTE to 1.6FTE on peak moments). I was able to observe a lot of industries, customers, clients, products and services during this time and learned and tested equally as much. In all these differences, there was one common ground for my clients: the focus on customer centricity in order to generate a win for the customer (and profit for the business).

I initially worked a lot for IT companies – hence my certifications and hands-on experience in best practices and methodes like ITIL, Lean Six Sigma – that want to focus on the customer by improving services for their customers. Still to date I receive quite similar requests. In the last years we see more and more business people raising the quest for improvements, focussing on customer and customer experience.
And today, customer centricity is the way forward for all businesses, by strategy. It is no longer a possible means to an end. It is an inevitable means to a sustainable end.

 
 
16+ years in business management
10 years in improvisation theater
7+ years parent
all-time enterpreneur, all-time relativist, all-time realist